Sell Cross-Border
Price international sales with the landed cost, tax/duty promise, platform fees, returns and delivery responsibility visible before the customer clicks buy.
Start with the economics, then make the customer promise match the logistics.
Confirm the commodity route and live measures before you build the promise.
02Know stock costGet the imported unit cost right before pricing.
03Test the marginAdd marketplace, fulfilment and refund costs.
04Set responsibilityKnow who pays, carries risk and handles border formalities.
05Ship cleanlyMake the commercial document usable for the carrier and border.
No surprise charges at the door.
Cross-border platforms increasingly make landed costs and duty/tax responsibility visible before checkout. If you cannot offer that automatically, your pricing and customer wording still need to make the likely outcome clear.
Do not price from supplier cost alone.
Customer experience changes dramatically depending on who pays import charges.
Low-value and marketplace rules depend on the exact transaction, not one universal threshold.
Plan the cost and customs route for refused or returned goods before scaling.
Go deeper when the job needs it.
All guidesImporting stock to sell online
Connect purchase decisions to real margin.
DAP vs DDP for UK businesses
Understand the commercial and customer-experience difference.
Marketplace VAT & low-value consignments
Identify the transaction before applying a threshold.
Selling internationally from the UK
Build a repeatable cross-border shipping process.
